LOCALIZATION. GLOBALIZATION. INTERNATIONALIZATION.
It’s dangerous to assume that everyone knows and will conform to US business practices.
The French-speaking world is a complex organism with subtle, yet distinct differences from the US and its European neighbors. ‘Western’ culture is in no way a homogenous entity; blindly applying the management styles, marketing strategies, sales techniques, and HR practices (the list goes on!) that work so well for you in the US will likely get you in trouble abroad.
In a globalized market, it’s imperative that you actively adapt your business practices to meet the specific expectations of your intended markets.